FUTURE LEGEND 2019

GIVING TEENS FINALLY THE POWER TO DECIDE THE FUTURE OF THEIR MUSIC

Big Project. Big client. Big results. Cocacola italy wanted to reconnect with teens, and we gave them what they wanted, freedom to choose their music. This sounds like a talent show, but thgis one is different, it happened on cans. We also transformed Coke on a talent starter platform. Giving unknown artist the opportunity to become famous. Incredible how all of the finalist had a contract with huge music labels, like Universal. Great experience and great learnings from all this.