DONATE YOUR WRINKLES

or the sotry of how we convinced loreal italia to invest in peoples health.

Wrinkles, we all hate them, but we are so lucky to have them. Think about young woman who is diagnosed with cancer. This is how this story began. The brief was a print ad, but it was just to small to what was comming. Really proud of this difficult but beautifull job with my people in McCann. Enjoy.